Sarah Kim is a user experience designer passionate about understanding and solving people problems with new technologies that disrupt the status quo.

She previously led user experience at Warby Parker and Boxed, and is also founder and principal designer at Project Palm Frond, where she partners with early-stage startups to define flagship user experiences and establish product design and development best practices.

She is currently at Hopper working on bringing the Hopper experience to business travelers.

Let's build something.

SELECTED WORK, case studies available upon request
user experience, RESEARCH, AND UI

Amazon Luna Cloud Gaming Platform

Gaming anywhere on any device you own.

Cloud Gaming
Social
Responsive Web
Progressive Web App
Fire TV
Android
Fire OS
Mac OS
Windows OS
E-Commerce

👾 Launched in 2021. Received the Amazon Inventor Award

Image of Amazon Luna Cloud Gaming on Fire TV, mobile devices, and desktop devices.
user experience, RESEARCH, AND UI

Narrator.ai Data Query & Analysis Platform

A platform that makes your company's data understandable, reliable, and accessible.

SaaS
Data
B2B
Web

🥚 Accepted into Y Combinator S19

Image of Narrator.ai interface
user experience, RESEARCH, AND UI

Zola Paper Products
E-Commerce Platform

A one-stop shop for couples to customize, order, mail, and manage their wedding invitations seamlessly.

E-Commerce
Responsive Web

🌱 Raised $100M Series D

Image of Zola Paper Invitations interface.
user experience AND UI

June.ai

An artificial intelligence assistant that organizes all your communication in one place.

Communication
Responsive Web

🌞 Friends of eBay 008 Summer Batch, acquired in 2020

Image of Juna.ai interface
user experience, RESEARCH, AND UI

Boxed
E-Commerce Platform

Giving busy families back their sanity and quality time while solving the grocery logistics problem.

E-Commerce
Responsive Web
iOS
Android

🌱 Raised $100M Series C

🔔 IPO in 2021

Image of Boxed iOS app interface
user experience AND RESEARCH

Warby Parker E-Commerce Platform

Spearheading new user behaviors and redefining retail, while disrupting the prescription eyewear industry one pair at a time.

E-Commerce
Retail
Direct-to-Consumer
Home-Try-On
Responsive Web
Brick & Mortar

🌱 Raised $60M Series C and $100M Series D

🔔 IPO in 2021

Image of Warby Parker e-commerce site interface and Home Try On email
user experience

Mashable Responsive Redesign

Changing the way people consume the latest viral news.

Media & Entertainment
Responsive Web

🏆 People’s Choice Webby Award Winner

Image of Mashable web interface
user experience AND UI

AllSaints
In-store App

Access to the entire AllSaints collection, at your fingertips.

E-Commerce
Retail
Android
AllSaints
Industrial design

NASA JSC: 
Lunar Rover and Habitat Prototypes

Designing for the next phase of space exploration with the Constellation Program.

Aerospace

🚀 Moon mission slated for 2024

NASA Lunar Rover
Contact for project inquiries or case studies, to go cycling, or to grab a coffee.
Get in Touch